About Susan Kennedy
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Entries by Susan Kennedy
Lensmen: Are your product images transforming the customer experience?
Earlier this month, industry expert Rodric Bradford of MartechToday.com published an article entitled ‘How visual commerce is transforming the customer experience’ about the importance of visual assets when selling online and why it is a necessity in this day and age, especially in the face of the ongoing pandemic restrictions. There are very few […]
Lensmen: Let Your Images Speak
Does your branding speak the language of your target generation? Irish research agency Amárach has just published its latest report ‘Researching Gen Z’ and it makes for some interesting reading. Generation Z is the term used to describe people born between 1995 and 2015 (today’s 5 to 25-year olds). […]
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