Lensmen: The Resurgence of ‘How To’ Videos

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More than a decade ago, one of the mainstays of early YouTube traffic was ‘How To’ videos. Whether it was for assembling a piece of flatpack furniture, creating the perfect brow, building your first website or doing anything  that truly…
What Does a Video Marketing Strategy Look like in 2020

Lensmen: What does a video marketing strategy look like in 2020?

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  When creating a marketing strategy, you must first understand the wants and needs of your audience. If you are promoting a business that appeals to different generations and genders, it can be difficult to know how exactly…
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