Why do you need video on your website? Because Google’s algorithm LOVES IT and visitors stay LONGER ON YOUR WEB SITE. Increase Conversion Rates and Rank Better Google Search!
Today’s internet users find themselves bombarded with information every time they go online. Their attention spans have dramatically reduced as a result, meaning that they are likely to ‘bounce’ off your website after 8 seconds. Why you need video on your website? Because Google’s algorithm LOVES IT and visitors stay LONGER ON YOUR WEB SITE. Increase Conversion Rates and Rank Better Google Search!
Video remains the one medium that still manages to hold people’s attention. A short video on your homepage explaining your latest product or your organization’s mission gives your time-poor customers an easy option. Research surveys consistently prove that the majority of internet users (over 60%) prefer watching videos over reading text, with many influenced strongly by visual marketing campaigns.
If you are still wondering why we need video, Lensmen has written about the issue on our blog several times, including our post on The Future of Video, which spoke about how “Cisco also predicts that mobile and wireless devices will overtake wired devices for global traffic, accounting for 60% of internet usage. This means businesses will have to plan ahead to match their customers’ preferences. Websites will have to be responsive, i.e. adapt to being viewed easily on mobiles, tablets and laptops. If people are accessing the internet while on the move, they will want short, precise videos that can be watched on the Luas or Dart.”
Once the preparatory work is done, producing a series of short 1-2 minute videos is not time-consuming, In one day, you can record a fresh video for each month of the year, an investment that will help keep your website content constantly updated and meeting Google’s high standards for SEO requirements.
Get in touch with us on firstname.lastname@example.org to discuss how we can help you create an interesting and engaging video to really grab your clients attention and keep them on your site.