Entries by Susan Kennedy
360 Virtual Tour for CleanRooms | Pharmaceuticals Laboratories | Warehousing | Storage Facilities
Lensmen create Virtual Walk-Throughs and Embed Your Content, Videos, Photographs, and Tell Your Story of Your Business.
Lensmen: The Resurgence of ‘How To’ Videos
More than a decade ago, one of the mainstays of early YouTube traffic was ‘How To’ videos. Whether it was for assembling a piece of flatpack furniture, creating the perfect brow, building your first website or doing anything that truly tests the limits of human patience, many people chose the shortcut of watching ‘How To’ […]
Lensmen: Are your product images transforming the customer experience?
Earlier this month, industry expert Rodric Bradford of MartechToday.com published an article entitled ‘How visual commerce is transforming the customer experience’ about the importance of visual assets when selling online and why it is a necessity in this day and age, especially in the face of the ongoing pandemic restrictions. There are very few […]
Lensmen: Motion Graphics – Designed to Move Your Message
Motion graphics is a useful combination of design and animation, usually paired with strong, compelling text to bring your message to life and move your intended audience to take action. Motion graphics is a powerful communication tool to use online. Unsurprisingly, it has become a fast favourite of digital marketers over the past […]
Selling Online? Amplify Your Marketing With Compelling Product Photography
Lensmen Product Photography for Online Shops ✓ eCommerce Businesses ✓ Print & Online Marketing Materials ✓ Website ✓ Amazon ✓ Contact us for a quote 01 819 7738 Retail has been in a state of transition over the past decade. During the early days of online retail, the statistics showed that the majority of buying […]
Lensmen: What does a video marketing strategy look like in 2020?
When creating a marketing strategy, you must first understand the wants and needs of your audience. If you are promoting a business that appeals to different generations and genders, it can be difficult to know how exactly to market your products or team correctly. It is no secret that social media has taken […]
Lensmen: Visual Storytelling for Your Business
Loyal customers are not always won over by a great product alone or even a great product with impeccable service, many are also influenced by the connections or emotional associations that are made. Professor Gerald Zaltman of Harvard Business School has estimated that a whopping 95% of customers buying decisions are influenced by emotions rather […]
Lensmen: Let Your Images Speak
Does your branding speak the language of your target generation? Irish research agency Amárach has just published its latest report ‘Researching Gen Z’ and it makes for some interesting reading. Generation Z is the term used to describe people born between 1995 and 2015 (today’s 5 to 25-year olds). […]
Lensmen: First in Ireland for Matterport 3D Property Tours
Create a Matterport 3D Property Tours or Videos for the Reopening of Retail, Tourism, and Hospitality Businesses after Coronavirus. Call us on 01 819 7738 Matterport may look to a lot of people like a standard 360° video but it is so much more than that. Matterport software creates 3D videos […]
Lensmen: Time-Lapse for Construction
Time-lapse video is the ideal way to tell a story in just a few moments It shows the timeline of creation, whether that is the creation of a building, a garden or a whole community. Time-lapse photography is the process of speeding up typically slow moving events and showcasing them through imagery. These […]
