Entries by Susan Kennedy

Lensmen: Motion Graphics – Designed to Move Your Message

  Motion graphics is a useful combination of design and animation, usually paired with strong, compelling text to bring your message to life and move your intended audience to take action.    Motion graphics is a powerful communication tool to use online. Unsurprisingly, it has become a fast favourite of digital marketers over the past […]

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Lensmen: What does a video marketing strategy look like in 2020?

    When creating a marketing strategy, you must first understand the wants and needs of your audience. If you are promoting a business that appeals to different generations and genders, it can be difficult to know how exactly to market your products or team correctly. It is no secret that social media has taken […]

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Lensmen: Visual Storytelling for Your Business

Loyal customers are not always won over by a great product alone or even a great product with impeccable service, many are also influenced by the connections or emotional associations  that are made. Professor Gerald Zaltman of Harvard Business School has estimated that a whopping 95% of customers buying decisions are influenced by emotions rather […]

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Lensmen: Let Your Images Speak 

Does your branding speak the language of your target generation?   Irish research agency Amárach has just published its latest report ‘Researching Gen Z’ and it makes for some interesting reading.            Generation Z is the term used to describe people born between 1995 and 2015 (today’s 5 to 25-year olds).  […]