fbpx
Lensmen Photography, Video Production, Virtual Tour, Time-lapse and Drone Services
  • Welcome to Lensmen
    • Editorial Photography
    • Video Production
    • Time-Lapse for Video Production
    • Time-Lapse Construction Building Projects
  • Editorial Photography
    • Public Relations Photography – Lensmen – PR Photography In Dublin Ireland
    • Corporate Head Shots, Executive, & Business Portraiture
    • Professional Conference Photography | Dublin, Ireland.
    • Corporate & Commercial Photography
    • Construction Photography In Dublin, Ireland
    • Press Photography For Photo Calls And Product Launches
    • Awards Ceremonies
    • Fashion Photography Dublin, Ireland.
    • Exhibition Photographer and Video Production in Dublin
    • Corporate Golf Outings
    • Green Screen Photography
    • 360 Virtual Tours | Google Street View
    • Syndication Photos And Videos New Stories To Irish Media And International Media
    • Lensmen Public Relations Photography Video Production Service Price List for National Ploughing Championships, Screggan, Tullamore, Co Offaly, Ireland
  • Video Production
    • Corporate Video Production Company In Dublin, Ireland
    • Corporate, Business & Marketing Video Production Service Dublin Ireland
    • Promotional And Brand Videos Production
    • Conference Video Production Dublin Ireland
    • Event Videography | Production Companies
    • Industry And Construction Videography In Dublin, Ireland
    • Customer Story, Testimonial or Interview Videos Productions
    • Videos For Charities & Not-For-Profits
    • Lensmen Video Production Showreels
    • Fashion Photography and Video Dublin Ireland
    • Education & Training Videos Production Dublin, Ireland.
    • Green & Blue Screen Videos Productions And Photography
    • Scripting and Planning Your Corporate or Training Video Production Dublin
    • NEW Trading Online Voucher Scheme 2020 – April 8th to 30th September 2020 Videos or Photos for your Website
    • Lensmen Videos
    • Why Do You Need Video On Your Website?
    • Resources to Prepare for a Photography or Video Shoot
    • Videography Equipment
    • Model Release Form
    • Turnaround Times
  • Time-Lapse for Video Production
    • Corporate Time-Lapse
    • Conference Time-Lapse
    • Event Time-Lapse
    • Time-Lapse And Hyperlapse
    • Time Lapse Videos For Building Construction
  • Time-Lapse Construction Building Projects
    • DSLR Cameras, Mirror Less Cameras
      • Spectacular Building Construction Demolition |Time-Lapse Civil Project | Ireland
      • Time-lapse – Civil Construction – Engineering Projects.
      • Industrial Time-Lapse
      • Short and Long term Time-lapse of Civil Engineering Projects in Dublin, Ireland.
    • Lensmen Eye Camera
      • Fixed Time-Lapse Camera System For Office Buildings And Industrial Units In Ireland.
      • Lensmen Eye Computerised Controller System
      • Installation, Maintenance And Support Time-Lapse Cameras
      • Time-Lapse Retail Fit Outs and Retail Shop Fitting Projects – Short or Long Term – Store Fit Outs in Ireland
      • Spectacular Building Construction Demolition |Time-Lapse Civil Project | Ireland
      • Combining Video, Time-Lapse & Photographic Stills for a Year-Iong Construction project for EirGrid Plc in County, Ireland.
  • Galleries of Photoshoot
  • Testimonials
  • Blog
  • Photography Resources
    • Studio And Equipment
    • Resources to Prepare for a Photography or Video Shoot
    • Model Release Form
    • Photography Services Process
    • About Time-Lapse
      • What is Time-Lapse?
      • Why use Time-Lapse?
  • Stock Videos & Photography
    • Stock Photography
      • St. Patrick’s Day
      • Dublin Stock Photography
      • Dublin Street Life Stock Photography
    • Stock Videos
      • The Convention Centre, Dublin, Ireland
      • O’Connell Street
      • Temple Bar
      • Grafton Street
      • River Liffey
      • Customs House
      • Time Lapse Photography Ideas Bord Gais Energy Theatre, Dublin Ireland.
  • Contact Us – 00353 01 8197738
  • Search
  • Menu
  • Mail
  • Twitter
  • Youtube
  • Vimeo
  • LinkedIn
  • Facebook
  • Instagram

The meaning of the word ‘Story’ or ‘Stories’ has evolved in recent years, with the introduction of ‘Stories’ functionality on popular social media sites including Instagram and Facebook. 

As most business owners or marketers know, a great product or service is rarely enough to drive business success; people have to know about it!  To really thrive, any brand or business must attract customers and build trust with clear messaging and authentic marketing. Video is undoubtedly one of the best tools in a marketer’s toolbox and new tools and social media platforms have made marketing videos accessible to businesses of all sizes and budgets, in a way that it simply wasn’t before. 2020 statistics show that 85% of businesses use or plan to use video as part of the overall marketing and communication strategy.

Of course, photographs are still the most common brand content on Instagram and Facebook, and they will continue to be a critical part of the marketing strategy, however, video for businesses has been gaining traction for several years and this is not a trend that is going away!

Right now, photographs tend to outperform videos when it comes to engagement online, but in real terms, engagement numbers for videos are growing at a faster rate than any other form of content, which is significant.

As a multimedia company, we know that all different forms of visual communication have their place. Each is more suited to a particular type of message or a different social media platform. 

Interestingly, Instagram and Facebook introduced the ‘Stories’ feature because they know that we are social creatures, which means communicating and sharing information about our lives is deeply compelling to us. As humans, we also like to receive information in this way. We are wired for storytelling.  Video offers businesses, artists and creators the ability to share complex, in-depth stories that simply cannot be truly conveyed in a single image. 

Video stories, away from the social media platform functionality, might be a case study or testimonial of a client’s experience dealing with your brand or business that becomes something of a mini-documentary.  This is a powerful way to convey your core brand message or to introduce your company culture in a way that builds recognition and trust amongst your followers and customers.

That all sounds quite serious but it doesn’t have to be… like every creative endeavour, it just has to be real. In fact it is important for brands to show personality by incorporating a mix of fun and lighthearted content that reflects the tone and style of your brand. We have seen and been involved in making great videos about the recruitment process, corporate social responsibility or CSR/charitable  initiatives, client testimonials, the new office dog settling in and so much. The options are limited only by your imagination, don’t be afraid to get your clients/customers involved!

Contact the team at Lensmen for expert help in crafting the most compelling video narrative for your business, designed to engage your audience and prompt action. 

Founded in 1952, Lensmen is one of Ireland’s most established and accredited photography and video production agencies. The Lensmen team specialise in press, PR and commercial photography, corporate video services, time-lapse capture, and 360 videos.  Lensmen: Brand storytelling designed to engage https://www.lensmen.ie

Search

Latest Blog Posts

  • Online Trading Voucher Photography30th November 2020 - 6:02 pm
  • Lensmen: The Resurgence of ‘How To’ Videos26th August 2020 - 6:26 pm
  • Lensmen: Are your product images transforming the customer experience?19th August 2020 - 4:02 pm
  • FOOD VIDEO PRODUCTION IRELANDLensmen: Food Photography & Video Production11th August 2020 - 6:49 pm

Browse by Category

Browse by Archive

Search

Join our mailing list

Links

  • About Lensmen
  • Resources to Prepare for a Photography or Video Shoot
  • Terms & Conditions
  • UAV Documents for Flight

Latest News

  • Online Trading Voucher Photography30th November 2020 - 6:02 pm
  • Pharmaceutical 360 Virtual Walkthrough360 Virtual Tour for CleanRooms | Pharmaceuticals Laboratories | Warehousing | Storage Facilities18th November 2020 - 1:29 pm
© Copyright Lensmen Public Relations Photography and Video Production - Drone Aerial Views - Ireland
  • Mail
  • Twitter
  • Youtube
  • Vimeo
  • LinkedIn
  • Facebook
  • Instagram
Lensmen: Motion Graphics – Designed to Move Your Message FOOD VIDEO PRODUCTION IRELAND Lensmen: Food Photography & Video Production
Scroll to top
Call Now Button
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OKRead more