Motion graphics is a useful combination of design and animation, usually paired with strong, compelling text to bring your message to life and move your intended audience to take action. 

Motion graphics is a powerful communication tool to use online. Unsurprisingly, it has become a fast favorite of digital marketers over the past few years. As well as being useful to explain how your product or service actually works, it is a great way to help your brand stand out in the increasingly busy online world. 

Using great graphics, animation, and creative typography, the Lensmen team can create an effective and visually appealing motion graphic that speaks for you, your brand, and the products and/or services you offer. 

The use of motion graphics has increased hugely in recent years and there are a few reasons for this; they are fun, they are relatively inexpensive and they are suitable for repeated use. But the main reason why motion graphics have become so popular online is because they work. When done well, they give social media scrollers (we are all guilty of this!) a reason to pause between screen rolls of images and influencers. As people are subjected to more and more content online, it is vital for brands to be fresh, dynamic, and relevant. 

All marketing is storytelling and motion graphics offers a more innovative way to tell your story, quickly. And it’s not just for online use, these graphics can be used in marketing or pitching videos or commercials/advertising videos. If your brand is currently advertising on TV or thinking about it, creating a motion graphic will likely be more cost-efficient than producing a traditionally produced video. The optimum visual marketing strategy is a mix of great images, great video, and great motion graphics – they each have an important role to play.

While motion graphics are effective as standalone offerings, our Lensmen designers can bring in various other elements, for example, video, illustration, and 2D and 3D animations for maximum impact. Frankly, the world of multimedia is constantly evolving – new tools and technologies are improving the levels of quality without pushing up prices. In fact, professional visual marketing aids, including motion graphics, have never been so affordable and accessible for all businesses. Talk to the team at Lensmen about the right visual strategy for your brand or business. 

Founded in 1952, Lensmen is one of Ireland’s most established and accredited photography and video production agencies. The Lensmen team specialises in press, PR, and commercial photography, corporate video services, time-lapse capture, and 360 videos.  Lensmen: Brand storytelling designed to engage

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