Lensmen Product Photography for Online Shops ✓ eCommerce Businesses ✓ Print & Online Marketing Materials ✓ Website ✓ Amazon ✓ Contact us for a quote 01 819 7738
Retail has been in a state of transition over the past decade. During the early days of online retail, the statistics showed that the majority of buying research was being done online, however, consumers tended to do the majority of actual buying offline, in a traditional brick-and-mortar setting. In recent years, thanks to ever-improving eCommerce solutions and increased trust, this has shifted entirely, with greater volumes of purchasing being done online. The impact of the recent pandemic and shutdown has heightened and accelerated this trend towards online retail.
There are many, many advantages of online transactions for both the buyer and the seller. But there are a few major drawbacks too… Without the use of touch, smell, and even taste to help with the decision-making process, online retailers are entirely dependent upon super product photography that brings the offering to life, whether that’s jewelry, food or even an apartment or hotel room! Superb imagery, with strong accompanying copy, is one of the most important tools and resources that an online retailer or online marketeer has at their disposal.
Experiential marketing and retail are another emerging trends and this is difficult to achieve or deliver online. A website or virtual store has to effectively replace the rather enjoyable retail experience. Even consumers who prioritise convenience still want a positive experience and enough detail to make an informed purchase.
Professional imagery is vital. Potential buyers want to see multiple images from all different angles – just think about how you treat a physical product in a shop when you lift it from the shelf or rack, and then replicate that through bright, high-resolution close-up shots or 360-degree views against a non-descript backdrop so as not to overshadow or distract from your product.
The sharing culture of social media, coupled with the undeniable power and reach of influencer marketing, has given product images a whole dimension. Your product needs to be presented as something desirable to give it ‘wishlist’ status.
If your product photography is in need of a refresh, contact the Lensmen team for a more bespoke approach designed especially for you and your brand.
Founded in 1952, Lensmen is one of Ireland’s most established and accredited photography and video production agencies. The Lensmen team specialise in press, PR and commercial photography, corporate video services, time-lapse capture, and 360 videos. Lensmen: Brand storytelling designed to engage https://www.lensmen.ie