Lensmen Product Photography

Loyal customers are not always won over by a great product alone or even a great development with impeccable service; many are also influenced by the connections or emotional associations made. Professor Gerald Zaltman of Harvard Business School has estimated that 95% of customers buying decisions are influenced by emotions rather than any practical or logical thought process. The best way to form a connection with your clients or customers is to tell the story of your business or brand and for that story to be compelling and well-communicated. People are natural storytellers, and we are drawn to brands that tell us a story that connects with us and makes us feel something. The impact and importance of storytelling were highlighted in a study in 1969 by Stanford University. Students were asked to memorize ten sets of words, and after, the group was divided into two groups, one of which was asked to create a story for each stage of words. When tested on the comments later that day, the group who created stories recalled over 80% of their words, and the control group identified approximately 20%. 

This is why audio is often more powerful than the written word, but what is more powerful than audio? Visual. What we see, we can interpret and remember. Most people can remember something better after seeing photographs or images rather than being told about or reading about it. Our team at Lensmen can help you tell your business’s story through a series of visually pleasing photos and videos. When done authentically, this is the best way to attract the attention of your target audience.