Our work for Sonitus Systems demonstrates how the clever use of motion graphics and our own stock footage created the perfect piece of content for new business opportunities and social media platforms. Sonitus Systems in Dublin produces noise monitoring instrumentation for the construction industry.
Paul McDonald, managing director, Sonitus Systems, said “I first met Susan Kennedy of Lensmen via another company that we both worked with and we’ve bumped into each other at many construction trade shows. It is great to have a photographer that owns a hard hat and boots! “
During the lockdown, Paul McDonald came to Lensmen because his company needed an innovative, creative video to pursue some international opportunities but had no suitable footage or images on file.
Undeterred, Lensmen collaborated with Sonitus to create a visual concept and storyboard, for which the client supplied the necessary wording and items like graphs and charts from their own PowerPoint presentations. Lensmen then animated pie charts, checklists, and logos, added audio and combined it with stock footage to create a short, snappy, content-rich 100-second video.
The video was posted onto the company’s social media feeds over the May 2020 bank holiday weekend. It was spotted on LinkedIn by a Los Angeles based construction firm involved in a large scale, seven-year, an infrastructural project in California. It immediately placed a substantial order for its automated noise monitoring stations, which arrived promptly within a week.