Creative Photography – The Professional Look.

“Did you ever see a piece of jewellery on display in a store and think… “Wow! That’s gorgeous. I must have it!” You haven’t touched, examined, or put it on yet. So why are you so taken with it? The answer is that the people who own the shop know how to display it to make it look fabulous – the right lighting, background, and context.

But how can you make the same impact when all you see is a picture of the piece in a magazine, a brochure, or online?

What is creative photography?

At Preparing To Publish, we work with our clients to create a story around their products. And we partner with companies like Lensmen, who are experts in creative photography.

Every picture has a context that gives the piece a personality. In the gallery above, the silver necklace is shown as it would appear while being worn—the tones of the kiwi set off the natural greens in the earrings. And the silver light of the ??? has an almost elf-like quality as it lights up the green shoots of the plant on which it hangs.

These pictures make you smile, look closer, and want to ‘pick them up’. Not a bad reaction for ‘just a picture’.

I love the other pictures too. They show some of Grainne Watts’ ceramic ‘beasts’. But the photographs, shot by the Lensmen team, offer more than that. The first picture shows you there is more than one beast – a set of them to collect. And the other gives you an insight into how they were born. This is creative photography in action, where the pictures tell the story for you.

And this collaboration of storytelling by Preparing To Publish and story capturing by Lensmen was done on the same morning as we made Grainne’s two-minute video I mentioned in a previous post.

Just goes to show what some planning – and some creative photography – can do!”

Dan Mulcahy Preparingtopublish.com