People are always influenced and interested about the experiences of others consumers.
When a customer has to make a decision about a product or a service, testimonials could help him to solve all his doubts. There are many reasons why you should choose a video to talk about your company.
The first and most important advantage of a testimonial video is the trust that you could reach from the evidence of a customer that decides to use his own image to express the gratification for the work that you have done for him. These kind of interviews have also the power to reach the attention of the viewers, creating a sort of positive buzz across the brand that can draw more visitors on your website and clients to your company.
In addition, when a potential client goes on your company website and finds a large amount of text testimonials, the first question that could come up in his mind is: are they real reviews or are they fakes?
Video is the perfect media to not only answer that question but to transmit the transparency and the reliability of your activity. Nobody could question the authenticity if it is produced by a professional team that will provide you high quality, precision, and help you to organize the interview. Remember, the content in a testimonial is the most important thing! Everything must be natural in order to get an emotional connection with the consumer. Video also offers an opportunity to confirm the evolution of your business. You can, in fact, show people all your best works through the personal message of the enthusiastic people that have shared with you a little bit of a successful story. It is an open window on the past and an open door on the future- a bridge between the reached goals and the next challenges.