The most important thing when choosing what to wear for a testimonial video shoot is to pick clothes that are fitted to your body. Do not be tempted to try and hide any love handles under a baggy top; on video, the baggy top will just make you look twice as big. Use a well-fitted suit jacket perhaps, as this will make you appear professional as well.
In general, these are the tips we give to clients when preparing for their shoot:
- Wear clothes that suit your skin tone; if you’re pale, don’t wear black. If you’re dark-skinned, don’t wear white.
- Avoid strong colours in general; blues, browns, greens or earth tones look best on camera.
- Avoid strong patterns or prints, as they will distract the viewer.
- Unless you are involved in outdoors work, smart-casual clothing is probably best. Wear something you will be comfortable in, and does not restrict your movements.
- Long sleeves, trousers and skirts are recommended, as exposed skin draws the eyes away from the face.
- Thanks to increased sensitivity in lenses, panstick makeup is no longer necessary for appearing on camera. However, a small amount of foundation is advisable for both males and females, as it helps even out skin tones.
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