How Professional Product Photography Can Improve Your Site
Whether starting a new business or trying to increase sales it is important to make an impression on potential clients. Stunning imagery is a great way to make an impact. At Lensmen, we pride ourselves in providing the best possible answer to our clients brief as possible, and have many years experience in product photography. An online store’s main goal is to sell their products, which good photography can help with. A quality photograph can do the work of a page of type.
These are some of the reasons how our product photography can improve sales on your site:
Less Time Reading More Time Looking
There is so much choice on the Internet that consumers spend less then 59 seconds making a decision on the products on your site. That gives you less then a minute to tell your customers why your product is worth investing in. A good product image can tell a visual story much faster and better then type. Like the saying goes, a picture is worth a thousand words.
Your products can leave a lasting impression with a consumer when you have impressive imagery on your site. There is so much choice online you want to make sure your site is remembered. A professional photographer knows how to make your product look the best. We will make sure your stock is displayed in a custom way to leave an imprint in a browser’s head. Your site represents your business, the better the photographs the bigger the impact
Different lighting can have a different affect on any subject being photographed. We will ensure that your merchandise looks as great online as it does in person.
Your products and site were created with a personality and theme. We can shoot your products using a unique background, or colours for all imagery on your site. Depending on your preference, your merchandise can look classical, urban, modern, trendy, traditional, etc. You created these products with a specific client in mind. We can shoot your merchandise in a way that will best appeal to your target audience.
Good quality images convey a message of professionalism. There is still weariness among consumers to purchasing products online from new stores. Professional personalised images can create trust with your potential customers.
Increase Website Traffic
Sites with professional photography have 80% more visitors then sites without. Good photography makes consumers more inclined to spend longer on your website, which can help improve your site ranking in search engines. Descriptions and alt tags on photographs will also impact your site ranking as well.
Lensmen can also create Unique videos telling your brand story. These videos are a great help in promoting your business on for your site and for social media.