When you think about professional portraits, you generally think of a gallery of people in suits sitting at their office desks. That’s just the basics. At Lensmen, we go above and beyond. When you decide to involve your staff in a photo shoot to show their skills and roles, you have to prepare a clear strategy, a plan in which you have to sketch the essence of your company and the spirit of the people that work inside it. A high-quality corporate portrait could bring many benefits to your business.
Show Who You Are!
The brand image is composed of people. It is depicted by every single staff member with his or her skills and also his or her personality. You have to underline these main features in your corporate portrait. So, for example, if your company is young and fresh, you can try to state these properties in the staff pictures, maybe with colourful portraits in a friendly work environment. This is the best strategy to explain who you are and, at the same time, illustrate your brand identity on your website.
Tell Your Story
Your website is important to your story and must be well-finished on all pages. People love to know who works behind the scenes in the construction of a product, and they are also interested in their stories. For this purpose, a corporate portrait could be a sort of map that contains information about individuals in a whole company story.
A Professional Photograph Means Professionalism
Many companies think that a non-professional picture could be much more natural and genuine, but remember, you are a brand, meaning you have to be trustworthy. This is why the team gallery on your website must communicate to your clients that your image is reliable and serious. This is also why relying on an expert photographic company for your professional portrait is better. View our portfolio here.
So, a professional portrait is a good point of departure if you want to fortify your brand identity and engagement with your customers. You only need your team, a good plan, and a powerful photographic company.
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