The Two Minute Video Testimonial.

“What is the best way to catch the attention of a visitor to your website? The very best way – bar none – is with a video. The two minute video could be the best investment you ever make in your website and give your client a chance to hear Testimonial about your business.

Why is that? Well most people lead busy lives and they have a short attention span. You need to be able to explain what you have to offer in the least amount of time. With a video, you can show, tell and inform – all at the same time.

It’s like you take your entire website and squash it into just two minutes – “there it is – that’s us!”

Showcase 2016

I had a couple of speaking engagements recently at Showcase 2016 in the RDS, Dublin. The exhibitors were crafts people from around the country showing everything from jewellery to fashion. The visitors were mainly gift shop owners from around the world, there to see what’s new in the world of Irish crafts.

I showed them a two minute video recently made for a client of mine by Lensmen Photography. Her website acts as a showroom for her ceramic art and the video is a taster to entice the visitor to come in and look around.

Structure of a Two Minute Video

As you are watching, keep an eye out for the structure of the video. In just two minutes, you will want to feature your products or service in action so viewers can easily understand what you are offering. You want to show yourself and the key members of your team so you can start building rapport with your audience. And, most of all, you want to give the viewer a reason to make contact with you or to make a purchase.

So, what do you think? Do you think this video would encourage lovers of ceramics to contact Grainne?’

Dan Mulcahy Preparingtopublish.com