Create Matterport 3D Property Tours or Videos for Reopening Retail, Tourism, and Hospitality Businesses after Coronavirus.
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Matterport may look like a standard 360° video to many people, but it is so much more than that. Matterport software creates 3D videos that give potential home buyers a more realistic way to ‘experience’ the property online; it is as close to being in the physical property as you can get without actually being there!
The past few months have been unsettled for the global housing market, and Ireland is no exception. Second-hand home sales are predicted to be amongst the most impacted by the pandemic. There are fewer finance-ready buyers and an increased level of second-hand housing stock. Property owners bringing their homes or building to the market right now need to stand out to prospective buyers.
Before the lockdown took hold, over 80 per cent of new buyers researched their dream home online before going to an estate agent. This figure increased over the past few months. In fact, in June 2020, Daft.ie reported a “historic” increase in platform traffic, which is similar to trends seen in the UK since May 2020. Over the past decade, houses with professional photographs sell almost 30 per cent faster than homes without (US statistics but a global sentiment). The experienced Lensmen team has worked with many Ireland-based estate agents to create quality videos that can translate into high-quality photographs and add voice-overs. We also include drone footage of the exterior and surrounding beauties during this process.
Until recently, 3D virtual tours were considered only for high-value home listings or for commercial properties. However, they are increasingly becoming a tool of the trade for contemporary agents, and the current generation of home buyers expects this level of quality and high-tech service as standard. And the results speak for themselves. Matterport’s research shows that potential buyers are almost three times more engaged or interested when watching a virtual tour rather than scrolling through images on a website, and over 70 per cent of estate agents have said it has helped them to win more property instructions.
There are many benefits to Matterport 360° for auctioneers, especially in terms of marketing to expand your client base. These videos appearing on social media help with general brand awareness and helps to showcase available homes to buyers. However, there is the added benefit that when would-be vendors see your agency dealing with similar properties or in a similar location, your agency becomes the ‘go-to’ team when they are ready to get a valuation or put their home on the market. It’s a win-win-win!
Through our in-house development team, many of these videos can be transformed to be more interactive. Not only will buyers be able to view each room individually and focus on minute details like tiles and light fixtures from the comfort of their own house, but they will also be able to get further information (text, video, or audio commentary) on key aspects of the property. Unlike a normal open house viewing, buyers can take their time and browse for as long as they like in each area of the property, making it feel like more of a personal experience. This is good for buyers and sellers, and it is perfect for estate agents as they work to match the right buyers with their ideal homes.
Founded in 1952, Lensmen is one of Ireland’s most established and accredited photography and video production agencies. The Lensmen team specialise in press, PR and commercial photography, corporate video services, time-lapse capture, and 360 videos. Lensmen: Brand storytelling designed to engage https://www.lensmen.ie
