“If a photo is worth a thousand words, how much is a video worth? Data from PR Newswire shows that while adding a picture to a press release increases engagement by 14%, adding a video along with a photo actually doubles the engagement rate.”

Lensmen Video is available to shoot news story or produce video for press release videos for national, regional, and provincial newspapers as well as online media websites. We are happy to cover any breaking news story or event in Dublin and around the country, with the capacity to turnaround a straight news video in one hour. Our videography team has a solid background in media and journalism, and have brought their sense of a good story into their work. We have worked as part of news pools, and are available for commissioned work.

Based on Jim Kemp’s (communications manager at software company, Columbia Soft) experience, video dramatically increases impressions, interactions, and syndication of news releases, “We frequently include video with our news releases whenever possible, and have seen headline impressions regularly increase by 130% over releases without videos.”

Lensmen creates powerful news videos around the stories that our clients want to tell in their press release. Lensmen has a full syndication service of releasing both video and images to national, regional, and provincial newspapers around Ireland and online new media.

We also help our clients get their story online.

• Post the news release and picture on our web site and blog, www.lensmen.ie
• Tweet the press release with a link to the announcement on both client web site and ours
• Post on our Lensmen Facebook
• Create and post the video on our YouTube and Vimeo channel, talking about the press release and link it back to the announcement on client’s website
• Embed the YouTube video into a blog post and publish the blog post on our web site and link it back to the announcement page on our client’s website
• Our videos can be made available on our client’s YouTube and Vimeo channel or on their own website
• We can provide a digital copy of the file via Dropbox, WeTransfer, etc.

For more information on our process for providing videos to the media, see our Turnaround Times page.

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