2014 seems to have been the year when people turned the corner in relation to feeling comfortable watching videos online. Several media producers have released programmes that are only available digitally – through their online presence, of course. Publicity for these programmes has been generated by word-of-mouth, which is strengthened by the reputation for quality content the producer has built up with their TV offerings, e.g, House of Cards was streamed through Netflix only for its first season, yet still became a popular success.

As a result of these developments, and the growing popularity of Netflix, people are becoming accustomed to watching video on their laptops, their tablets or even their mobile phones. While shaky amateur videos may have been accepted up until now, people now have higher expectations for online videos. And this is where a professional videographer comes in.

If you want your website, company or organization to look professional, you really need to start considering creating professional-quality videos. As more people ditch traditional cable television in favour of digital services like Netflix, more and more advertisers are shifting their budgets towards digital marketing.

With online videos, you can target the appropriate audience segments for your product, or have separate videos developed with different segments in mind. You will get direct feedback from your campaigns, so you will finally know whether your video ad is reaching your target audience, if it is being watched by them and if it is working. And your audience will appreciate having the choice of watching the video instead of having it forced upon them, as was the norm with TV ad breaks.

If you would like to discuss your plans for creating a digital video campaign in 2015, why not get in touch with Lensmen today on info@lensmen.ie. We’re always available for an informal chat, or to provide you with a no-obligation quote on our videography services.