People are always influenced and interested about the experiences of others consumers.
When a customer has to make a decision about a product or a service, testimonials could help him to solve all his doubts. There are many reasons why you should choose a video to talk about your company.
The first and most important advantage of a testimonial video is the trust that you could reach from the evidence of a customer that decides to use his own image to express the gratification for the work that you have done for him. These kind of interviews have also the power to reach the attention of the viewers, creating a sort of positive buzz across the brand that can draw more visitors on your website and clients to your company.