As we continue through 2014 at an alarming pace, one thing is becoming ever clearer in the world of social media – LinkedIn
love it or hate it, is an essential part of any professional’s online presence. There are a plethora of good
articles out there about how to make the most of your profile, mistakes
to avoid and how to maximize your number of connections
. If you take this seriously you can craft your own ‘personal brand’ to such a high standard that before long there is a veritable army of potential managers charging the digital door, clamouring to offer you a job.
We recently did a project with the company to record part of their festivities celebrating the landmark 300 million members. In recognition of this we wanted to think about the importance of personal photos on professional profiles (and CVs for that matter). This can be a particularly divisive question. Some people feel that at best looks are unimportant to relevant experience and qualifications and at worst can lead to sexism or impartiality.
Others think it adds a human aspect to otherwise bland data (this intern is of the opinion that we are visual creatures, and photos are therefore an important aspect of first impressions).
A great photo shows you care about your professional appearance and coupled with your current title could be the difference between a potential employer opening your full profile for a closer look, or scrolling past. As anyone under the age of 25 – or who otherwise has waded into the online job market in the last few years – is aware, the average employer spends around 6 seconds looking at your resume. While powerful platforms like LinkedIn help employers sort through qualified candidates more efficiently than ever before, a picture can still give a viewer a lot of information about you in a short period of time. After all, if your potential boss likes that little snippet of info enough to open your full profile, they will be more invested in taking the time to read through your skill set in more detail.
More experienced professionals who have a more established ‘brand’ should also be making the most of this. Major companies spend lots of money and time on focus groups, surveys and other market research methods to ascertain whether or not their logo and brand image aligns with their target market. In the same way, having a personal photo that reflects what a potential employer expects to see from a professional in your field can also be important.
Conversely, mixing it up can also be a way to stand out from the crowd. All the competition for a role you want have static, suited and bespectacled portraits looking away from the camera and an ‘International Management Consultant’ job title. If you are targeting a role in a firm that is looking for new ideas or is in a creative industry, then be creative with your photo. If it is clear, professional and most importantly aligns with the role you want and your desired personal image, then be imaginative. As a professional photography agency, we are more aware than most of the power an image can have, so just make sure you don’t miss the opportunity to make your professional profile or CV as good as it can be.
Corporate HeadShots and LinkedIn Profile Portraits Photographer In Dublin, Ireland – Visualise Your LinkedIn
Please give us a ring 00353018197738 or email us firstname.lastname@example.org if we can help you create your Corporate Headshot and LinkedIn Profile Headshot Photo.
By Joel Evans, Intern